I'M NOT A DESIGN CRITIC, BUT I PLAY ONE ON TELEVISION*

This is the new logo for Allentown, Pennsylvania:

My reaction: What's that curvy thing with the square supposed to be? Oh, it's an "A." OK, fine, but if the slogan is "City without limits," why choose a symbol that obviously has limits? The curve starts in one place and ends in another, like a fast-food drive-through. I'LL HAVE LARGE FRIES AND A MR. PIBB WITH MY ALLENTOWN BURGER, PLEASE. And if the "A" is supposed to imply upward-and-outward movement, why is it all blunted and round, like a water tower? Shouldn't it be a least a little bit pointy, like a rocket cone or the nose of a really fast airplane? ARE YOU AFRAID OF SPACE TRAVEL, ALLENTOWN? Because if you are, then you obviously have limits. I'm so confused.

* The television of my mind, sweetcheeks.

Comments

[Chris]

When I saw this I automatically thought of the old surf brand, Limpies. Not good, not good...

http://plazaofthemind.blogspot.com/2007/05/limpies-label.html